August 2014 marked 100 years since the start of the First World War. As part of its plans to commemorate the Anzac Centenary (2014-2018), the Victoria Department of Premier and Cabinet sought to connect the stories of those who served with the community.
- Provide a unique branding that adequately reflected this important milestone.
- Allow Victorians to personally connect with the stories of those who served
- Design and build a site that was flexible and could grow organically over the four-year event.